Tips to Create Unique Content for Higher Ranking on Google:
We are living in a digital era where we need to stand on the top for being prominent and productive. In this time of competition, it has become difficult to do so.
There are more than 100 million websites are active on the internet. Due to this, you must provide extraordinary and authentic information to achieve your dream position.
Every web owner wants to rank higher in SERPs but can’t do this. The main reason is the insufficient information about this field.
The main focus of this blog is to tell you about one of the most important factors that will assist you in getting a higher rank.
By the end of this blog, you will be able to understand what you need to do to create a strong base for ranking higher in SERP.
Why is it important to write unique content?
According to experts, Google analyzes more than 100 factors to rank a web page in its search engine. Content on that web page is one of the most important factors that matter. Many marketing experts also believe that CONTENT IS NOT ONLY KING BUT IT’S A KINGDOM.
If you want to be ranked in the first position, your content should be 100% original. You should make sure that you have written well-organized, engaging, and plagiarism-free content.
It is because if Google found your text copied or identical, it would de-rank your website. Along with this, the website from where you have copied the content will also be de-ranked.
Therefore, you should first make sure that you are uploading unique content on your blog. Also, you should keep a check on your content to find if someone has copied it.
By doing this, you will keep your website away from any unexpected de-ranking. The problem comes when you have to write a blog or article for your website.
We have researched properly and collected 15 tips that will help you to create unique content. We will also share some ways to optimize your content to get a higher position in SERP.
Let’s have a look at all those tips with a brief description.
Tips to write unique content for higher SERP
Use multiple sources
While you are looking to write unique content for your website, the very first thing that you have to do is to extend your research.
It is common to have a lot of writers who won’t search properly but start writing after reading a few blogs.
When you are getting ideas from a limited number of sources, you won’t be able to think broadly. In this way, it is not possible to write unique and effective content for your website.
You should use at least five different blogs to use as your source while writing on any topic. It will help you to understand different viewpoints from multiple authors.
In this way, it will be simple for you to describe an idea or topic in your own words due to sufficient knowledge.
Gather your ideas
This step is interconnected with the previous one directly. When you are searching for data from different sources, it might be difficult to keep all those ideas in your mind.
You should read those sources properly and think properly about those key phrases. It will help you to think original and then make a layout as per your understanding or ideas.
For this task, you can also keep an online notepad or a paper and pencil with you to note down the important points. It will assist you a lot while you are designing the layout for the blog.
Write an appealing intro
The introduction of any blog is the most important part while it comes to deciding engagement.
Many writers think that they will be able to engage the audience by providing in-depth information in the body of the article.
What if your visitor just leaves the page after getting a look at the introduction? It will obviously not be good for the progress of your website.
To keep the reader engaged with your website, you should write an appealing introduction. For this section of your blog, you should research properly.
While writing the intro of your blog, don’t use any fluff words. But you should hit the exact problem directly.
Keep in mind, the introduction that has a touch of the solution of the reader’s problem is more productive than the other one.
Draft your blog
When you have researched properly and made the outline for the entire blog. You should start writing by keeping all those points in front of you.
It is important to gather all your thoughts related to the topic while drafting your article. Keep in mind that this is only the first step towards writing an engaging blog.
But you should pay attention while writing to minimize the mistakes and errors that you have to eliminate in the next steps.
While drafting an article, you only need to keep the data in a specific blog that you have researched in the previous sections.
Check for Plagiarism
When you have drafted the blog properly in any of the offline documents, you should analyze it and check for plagiarism. Many people make a mistake while drafting an article.
They only collect the points that have to write on. Keep the focus on this section as you have to do this while making an outline for your blog.
In drafting, you should write what you have collected and give it the shape of the blog. To check duplication, you can use any free plagiarism checker.
This tool will compare your blog’s content with billions of pages available on the internet. It will then show you the percentage of original and plagiarized content.
Learn how to rewrite
Once you have found results related to uniqueness or plagiarism in your blog, you should remove those lines. It does not mean that you should delete all those lines.
But you have to learn a proper method through which you can rewrite those lines. If you are proficient in the concerned language, it will be simple for you to do this task.
You only have to read those lines, understand their meanings, and replace the words with synonyms. The only thing you have to focus on is the preservation of the meanings.
It is because a minor mistake in this regard will change the entire meaning of your content. In turn, you won’t be able to extract the best outcomes from your efforts.
Quote the sources
Sometimes, you can’t change the words because of the complexity or sensitivity of the topic. It happens a lot when you are dealing with some technical topics.
Many writers leave those sections as it is and consider that those lines are not considered as duplicated. You should not leave them because it is the biggest mistake that we do while writing on any topic.
For being unique, you should add a link to the source from where you have got that information. In this way, you will be able to preserve the uniqueness of your work as well as give credit to the original author for his in-depth research.
Write for people not for Google
It is common to write content that is not readable. A writer does it when he tries to be more professional in his work.
Being a writer, you should keep an eye on your writings and words. Do not ever try to write over-optimized content because it will harm your website’s progress.
You should not write any blog for Google only by adding excessive keywords. It would be better if you are adding some key phrases along with in-depth information about the topic.
In this way, you will be able to engage the visitors with your website for a longer time. The more time a visitor will spend on your page, the more Google will prefer your website.
Simply, you should not write for Google but readers, and you will automatically cover the other dimension.
Add background knowledge
No doubt, it will be helpful for you to be direct with your audience to get more attraction and rank higher on SERP. But you should not leave any part of the basic background information of the topic.
It would be better if you have written an engaging and direct introduction. But you should also add a specific section after that to engage the audience and give them in-depth information.
This factor will help you to get a better position in SERP results because of a strong connection with the audience on your website. Due to its importance, you should keep this point in your mind while writing for any purpose.
Optimize your content
When you are looking to get higher positions in the search engine results, the unique content won’t be enough to achieve this goal. You should also do optimization of your content.
For this task, you should cover multiple sections like keyword adjustment, sentence length, and others. To get better optimization in your work, you should keep an eye on the above-mentioned factors.
Along with this, readability is another important factor that matters a lot in optimization. Therefore, you should use simple and easy words in your content.
In this way, you will be able to write a blog that people love to read as well as make it perfect in optimization dimensions too.
Add headings and subheadings
Many writers just use headings and subheadings irregularly without considering them an important factor to rank. You should keep in mind that this is also an important factor that will help you in the optimization of your blog.
So, you have to choose the headings and subheadings carefully by paying great attention. You can also use keywords or related terms in these points.
It will help the search engine’s crawler to reach that portion of the blog for a specific query. In this way, it might be possible that you will get ranked on any other related keyword or search query.
Internal link to other articles
When you are looking to get a higher but permanent position in SEO, you should keep the focus on the engagement of the reader. Because it is one of the most important factors that will matter in this dimension.
No doubt, you can’t enforce a reader to read a single blog again and again to spend a lot of time. But you can redirect him to other articles on your website.
To do this task, you only have to internal link your other articles. Keep in mind that the articles should be related to the main topic or discussion.
If you have linked any article or blog irregularly, you will harm your website’s progress. It will discourage the users to leave your website that will not be good for the better performance of your blog or website.
Include Trust factor
Another factor that will help the readers to spend a lot of time on your website is the trust factor. Many writers get confused when we are talking about this section.
The reason is most of them won’t know how to do this. It will be pretty simple to do because you only need to add some outbound links to your blog.
In simple words, you only need to give source links to some authority blogs. It will give an idea to the reader that you are sharing authentic information with them.
If you have used this technique with attention, you will be able to get the trust of the visitors. After some time, you will be able to get a direct audience or traffic on your platform.
Don’t be promotional
Either you are writing for a blog or a website, you should not use too many promotional words. It will harm the readability of your content because a reader won’t find it good enough to read thoroughly.
You should keep an eye on this factor because a minor mistake will lead you in the wrong direction. If you are using a promotional tone, it will not only discourage the readers to leave your space.
It also tells Google that you are not providing any information but promoting some products.
Check optimization and edit
When you have followed all the above techniques to write the blog and optimize it, you should now move towards the editing process. Before publishing your blog, you should double-check it.
If you have found any issues in your writings by comparing them with the above tips, you should eliminate them. In this way, you will be able to resolve maximum issues from your content to make it perfect for achieving higher positions in SERP.
We have done a lot of research while writing this blog to help you to write unique and optimized content. By following them, you will be able to get a higher position in SERP and engage a prominent number of visitors with your website.