14 Best Email Marketing Software and Tools [Review 2021]

Which is the Best Email Marketing Software and Tools for Your Business?

Unarguably, email marketing has a very robust ecosystem, and usage is at an all-time high. Globally, there are more than 3.7 billion people who are using email for their businesses. And no email marketing ad campaign is successful without having the best email marketing software and tools.

No matter what your audience is, whether it is B2B, B2C or B2G, it works as phenomenal tools in all the spaces.

If we talk B2B, 86% of marketers believe in email marketing for their promotions or campaigns.

Every glitter is not gold, and of course, every coin has two faces. In the same way, where some of the businesses are making millions and billions of dollars by using email marketing effectively, on the other hand, some companies are dumping their vast money on email marketing and getting no business out of it.

Now, the question is- Are you using email marketing effectively for your business?

If not, then check this out. We have listed the best email marketing software & tools which can take your business to the next level.

In the mentioned list, we have only talked about those excellent tools, which can optimize your work with automation, save huge money, time and workforce, and bring the J curve to your business. 

Best Email Marketing Software and Tools suited best for your business in 2021

#1 Email Marketing Software and Tools- AWeber

AWeber is the most appropriate email marketing for small businesses, bloggers, and YouTubers. It provides Smart Designing AI-powered email templates with a drag and drop feature. It automatically creates beautiful designs for your newsletter. It has a free template library where you can make auto-newsletters.

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For better conversion, it provides landing pages. 

To get new leads and get a regular subscriber database AWeber gives you pop up, sign up forms and subscriber management.

AWeber offers you the segmentation tools which categorize your list on hot and cold leads. Here, you can analyze and track those who respond to offers.

You can make quick segmentation based on bounce rate, open rate, click rate and unsubscribers for better targeting.

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Better Integration to Manage Sales and CRM:

Quickly integrate other systems with your email marketing programs with WordPress, Facebook, PayPal, woo-commerce and many more.

Bring automation in your emails and campaigns with AWeber:

It creates automation with the assignment of triggers to flow your emails that deliver the right message, to the right person – at the right time.

AWeber also offers to automate tagging, personalizing communications which can save time and money.

AWeber Pricing:

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#2 Email Marketing Software and Tools- Constant Contact

Constant Contact is one of the best email marketing software and tools that offer more than 100 email template designs for marketers to build engaging, responsive, and elegant email campaigns. With the automation, you can greet new subscribers with a timely welcome email.

It segments contacts to send the right message every time and automatically resend emails to non-openers. You can expand your reach with powerful list-building tools.

Constant Contact gives you the real-time tracking of unsubscribes, bounce rates, open rate, and click rates. The super thing about Constant Contact is- it updates all this information automatically. 

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Constant Contact is a powerful compact email marketing software, which fulfils all the necessary and required needs of any business. In its plan, you will get Unlimited Emails, Customizable Templates, more than 100 Branded or Industry Templates, Ecommerce Advanced, Automated Abandon Cart Email (Shopify), and WooCommerce Integration. 

Constant Contact even provides more, and the features go on such as Contact List Import, List-Building Tools & Welcome Email. You will also get Customizable Pop-Up Forms, List Segmentation, Facebook & Instagram Ad, Google Ads, Image Library, Apps & Integrations. Click to Sign up now and Grab free 60-day trial of Constant Contact.

Constant Contact has Tracking & Reporting, Mobile App, Award-winning support & Chat, Learning resources, Automated Email Resend to Nonopeners, Automated Email Welcome Series, Automated Email Behavioral Series, RSVP, Subject Line A/B Testing, Dynamic Content, Event Marketing, Surveys, Polls, Coupons, Online Donations, New Customer Consultation.

Constant Contact Pricing:

#3 Email Marketing Software and Tools- Mailigen

With unbeatable email marketing automation, it gives valuable insights to your customer with relevant and triggered responses. Your audience will feel the human is replying rather than robots.

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Mailigen has intelligent and powerful email builder tools to catch the eyes of the customer with everlasting impact. The design is sweet and straightforward, which fascinates the audiences.

It has powerful integrations and API which connect with your CRM, WordPress, Facebook, Shopify, woo or e-commerce system to provide one-stop marketing solutions. 

The best part of Mailigen is- you can permit your marketing team to do the job with the same login credentials. It allows you to use your single account with multiple people.

Mailigen helps you in running a successful market survey for targeted email campaigns, feedback to make better decisions, and improve your products and services.

It also provides powerful eCommerce email marketing and automation functionality with their highly developed API.

Mailigen helps you to track, open rate, links clicked, unsubscribed, the exact reason for bounced emails and also discover where your readers are using geo-location reports.

Main features of Mailigen is- it provides A/B Split Tests, Social Media Integration, Web Signup Forms, Transactional Email (to trigger purchase based on individuals web site activity), SMS Marketing and many more.

Mailigen Pricing:

#4 Email Marketing Software and Tools- Omnisend

With visible and not-intrusive signup boxes, you will always get more new prospects and subscribers for your business. It allows you to create forms which Pop-Ups and help you to generate more leads.

Omnisend has a feature to create landing pages as per your segmented audience for your e-commerce store or business to bring more ROI.

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With the usage of Omnisend, you can build automated workflows and its a tool will help you in sending emails and messages as per the interest of the audience. 

You can run a fantastic Campaigns by creating email and SMS to boost your marketing strategy and can maximize sales.

With the Content Editor tool, you can create attractive emails every time with Omnisend drag and drop visual editors.

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By creating a dynamic sign up or any informing forms, you can capture more email ids and generate more leads.

It gives you detailed reports about your customers with the data analysis where you can analyze and create perfect email marketing campaigns. 

With the help of Omnisend, you can send any messages which are related to a sense of urgency or massive discounts to your segmented and targeted audience. Because of such beautiful features, it is also considered as one of the most appropriate email marketing software and tools.

Omnisend Pricing:

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#5 Email Marketing Software and Tools- MailerLite

MailerLite is one of the most relevant and one-stop email marketing solutions for small and medium enterprises, bloggers who are looking to grow. 

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MailerLite Features and Offerings:

Create Super Newsletter or Email Campaigns with MailerLite:

You don’t need to hire a designer. If you want to run outstanding campaigns for your e-commerce website or any business promotional activity; building beautifully designed professional newsletter, MailerLite’s drag & drop editor allows you to do it. You need not be a technical expert. In MailerLite, no HTML skills required!

The features are drag & drop editor, Rich text editor (you can add a more personalized touch, Custom HTML editor (helps you to write code by yourself or import URL), and Newsletter templates for E-commerce or any business campaigns.

Grow your customer database with MailerLite: 

Businesses know the importance of growing your subscriber’s list, that means adding new leads for your product or services. MailerLite provides you with the website builder, create dedicated landing pages(without coding), pop-ups (such as sign-ups forms, floating bar) embedded forms (create that match your brand design). It helps your business to get new leads and increase your subscriber base effectively. Click here to Grab a deal for free email templates.

Personalize your Campaign with the Delivery of the right information with MailerLite:

Each subscriber and audience is different in terms of taste and preferences. Their buying behaviour also varies. To personalize your email campaigns with individual choices are possible with MailerLite.

It offers you some fantastic features such as Email automation, Interest groups (tagging), Personalization, Segmentation and Promotion pop-ups.

You can set the RSS campaigns in minutes by entering your RSS feed URL, set the sending frequency (daily, weekly or monthly), the number of posts you want to include and choose newsletter design.

You can customize templates with your branding, links to content, and any other essential elements to make the RSS email your own.

Optimize Your Email Campaigns with MailerLite:

You can experiment and perform the best practices that are more appropriate for your business. MailerLite gives you the access of some crucial email testings such as A/B split testing, Deliver by time zone, Auto resend, and RSS campaigns. Auto resend increases the open rate of emails by 30% by retargeting to only that audience, who didn’t open the previous email.

Explore your analytics and keep your eyes on to monitor the results with MailerLite: 

MailerLite gives you access to track the performance of your campaigns. With this, you can figure it out what’s working for you and what you need not practice for your business.

MailerLite gives you detailed reports of campaigns and surveys. Click maps allow you to provide insights on the behavior of your audience about interaction with your emails. 

MailerLite’s geo-location reports show the location of your subscriber bases.

MailerLite Pricing and Reviews:

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#6 Email Marketing Software and Tools- Active Campaign

Active Campaign is an email marketing software which helps the business to run and make their email campaign successful in minimal time and efforts.

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Run Email Marketing with Active Campaign:

Active Campaign offers you Email Marketing tools which are customized with Subscription Forms to increase your database and generate new leads and provides Dynamic Content for your segmented audience based on their preferences.

It has the feature of Email Segmentation based on bounce rate, open rate, click rate and unsubscribes. Active Campaign also allows doing Split A/B Testing, where you can track your conversion rate and apply the best.

Email- Marketing Automation with Active Campaign: 

The active Campaign provides you with access to Site Tracking and Event Tracking, where you can correctly see what people are doing.

To track and trace your customer, and convert them into ultimate consumers, Active Campaign also has the feature of Automation Goals, Automation Map, Attribution and Split Action.

Manage your Sales & CRM effectively with Active Campaign: 

Active Campaign provides you with the integration and extension with Gmail for Chrome

Whereas Contact & Lead Scoring helps you in finding who can convert and make a purchase from you.

Active Campaign has Mobile App and Salesforce App tools which manage your whole sales team.

Active Campaign has Messaging and SMS tools also. Site Messages help you to trigger your audience when they are much engaged.

Facebook Custom Audiences is integrated marketing which allows you to save time via automation.

Active Campaign gives you the live chat tool for Conversations based on Machine Learning

With the use of Win Probability which is powered by machine learning, you can get the insight of your audience and sales conversions.

With the automation of Predictive Sending feature, it provides you with the power to reach different sets of the audience at the right time based on their geo-location and time zone. 

Active Campaign also has Predictive Content Beta and more.

Active Campaign Pricing:

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#7: Email Marketing Software an Tools: ConvertKit

Like very few useful email marketing tools in the market, ConvertKit is one of them. It is an email marketing software which has various tools and features to grow and run your business.

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Grow Your Subscriber Base and add new customers to your business with ConvertKit:

ConvertKit helps you in customizing with embed forms on your website that prompts readers to subscribe.  

Even if you do not have a website, you can create a landing page to start growing your subscriber base.

You can organize and segment your subscriber base easily. Even, you can tag them based on their preferences, interests, activity, and the like. You can group these tags into segments by which you can analyze what needs to be sent at what time.  

Bring Automation with ConvertKit:

ConvertKit offers marketers to build more than 80 integrations with e-commerce, landing page, membership site providers, and more. 

ConvertKit Pricing:

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#8 Email Marketing Software and Tools- SendInBlue

Features and Offerings:

With SendInBlue’s free plan, you get access to a wonderful variety of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting. SendInBlue software is user friendly and offers you multiple overwhelming options.

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The outstanding features are;

Sleek Email Messages which you can design in minimal time.

To communicate better directly to your customers to give a sense of urgency or attractive offers, it has SMS marketing features.

If any of the customers are browsing your site and have a question, it provides you with the chat section.

You can run a more personalized email campaign or do promotions. 

SendInBlue’s CRM software helps you in tracking all the details of your prospects or customers at one place and stronger relations. 

Marketing Automation is equally essential to save your time and efforts. 

It helps you in segmentation of all your leads based on bounce rate, unsubscribers, hot prospects and potential customers.

You can step up the design, engagement, and deliverability of your transactional email messages.

ALSO READ: BEST EMAIL MARKETING TEMPLATES FOR BUSINESS GROWTH IN 2021

SendInBlue helps you in creating landing pages dedicated to your every Campaign. You can generate Signup Forms to Grow your email contact, run Facebook Ads from your account to retarget contacts or reach new audiences based on your contact lists. It also helps you in retargeting through ads to bring them back, if your visitors browse other websites.

With the optimum usage of SendInBlue Email Marketing software and tools, you can improve Open & Click-through Reports. With the Email Heat Map, you can visualize how your audiences are engaging with your emails to improve future campaign designs.

You can do A/B Testing and get real-time Statistics. 

By using SendInBlue’s machine learning-powered send time algorithm, you can optimize the time to stay in your audience email box and improve the open rate.

One of the best features in SendInBlue is- you can integrate with WordPress, Analytics, etc 

SendInBlue Pricing:

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#9 Email Marketing Software and Tools- Zoho Campaigns

Zoho Campaigns is one of the best email marketing software for Startups, SMEs and Bloggers. Even in free plans of Zoho Campaigns, it allows you to access essential features such as A/B testing, reports, and templates. 

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Zoho Campaigns requires customization before disseminating emails. 

Zoho Campaigns allows you to create, send, share, and track email campaigns in an effective and efficient manner.

Next, with the Autoresponders features in Zoho Campaigns, you can create and schedule the series of emails. It will send your customized emails to the right people at the right time.

It offers impressive kinds of stuff such as subscriber management, signup forms, campaign editor, automation, campaign management, and many more.

Zoho Campaigns Pricing:

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#10 Email Marketing Software and Tools- MailChimp

MailChimp is one of the most popular tools mainly used by bloggers, SMEs or growing enterprises. 

The main reason for its popularity is- it allows you to send up to 12,000 emails per month for up to 2000 subscribers. 

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In its free plan, MailChimp also gives you the feature such as;

• Segmentation, 
• A/B testing, 
• Contact Profiles and a few more. 

You would be amazed to know, MailChimp integrates with WordPress, Canva, Slack, SimpleTexting. You can manage your content system. It can also integrate with e-commerce providers, including WooCommerce and Magento. 

MailChimp provides the reports for emails. Somewhere details seem not that robust for optimal improvements. Also, if you are using a free plan, all the emails are footer, you will have MailChimp branding. You also can not access premium support.

MailChimp also provides you with shoppable landing pages that can boost sales significantly. If you are an e-commerce website, it gives your customers fantastic shopping experience.

With MailChimp, you can also create digital ads such as Facebook and Instagram for your landing page. 

MailChimp Pricing:

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#11 Email Marketing Software and Tools- SendPulse

By using a drag and drop function, you can make your templates for email campaigns. 

Send Pulse offers you more than 130 templates which are beautifully designed for the newsletter. 

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Even if it’s a free plan, you will get the access of the support team of experts which includes live chat.

One of the unique features in Send Pulse is- it provides you with the resend feature to unopened emails where you can change the subject lines. 

Next amazing thing about Send Pulse is- if you want to send the messages for special offers to your customers, you need to add only SMS packages from the Send Pulse email marketing service package.

In the product segment of Send Pulse, it has free bulk Email Marketing for campaigns, Web Push on browser notification to increase your database of subscribers, automation with sending SMS, Facebook and Telegram Chatbot and Transactional Emails

The super fascinating features of Send Pulse is Drag and Drop Editor, Subscription Forms, Trigger Emails, Reporting, API and Web Push Monetization

SendPulse Pricing:

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#12 Email Marketing Software and Tools- Hunter

Sometimes, people miss important stuff or fail to deliver messages because they do not have their email ids.

Hunter is the most popular and powerful email-finding tool where you just need to enter a company name or website, and it will give you the email ids from SMEs to big corporates. 

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It allows you to take a free subscription for one month, where you can access any email ids. You can cancel at any time.

The most amazing thing is- you can share the credentials or add team members without extra pay.

Requests are counted only when they are done by using the web app, the API, the browser extension, the add-on for Google Sheets or any other product.

Hunter gives you the ADD-ONS features on Chrome extension, Firefox add-on, Google Sheets add-on, CRM integrations and MailTracker.

The list of tools and features in its bucket is much more. Along with Domain Search and

Email Finder, Hunter provides you Email Verifier, Bulk tasks, running Campaigns & sending newsletter and API.

Hunter Pricing:

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#13 Email Marketing Software and Tools- AutoPilot

AutoPilot is one of the most appropriate email marketing software which helps businesses in various dimensions to higher the ROI.

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Do Marketing Automation with AutoPilot:

AutoPilot provides website tracking, marketing goals and attribution, customer journey map, sales & marketing CRM. It analyses the data thoroughly where any business can follow the data-driven marketing strategy.

AutoPilot also provides a complete marketing analytics dashboard.

In its art and updates email marketing software it allows you to do A/B Testing, sends personalized emails and do customer segmentation.

For lead management, AutoPilot has CRM Integrations, which helps you in generating leads and nurturing it with sign up forms, pop-ups and more.

With the Insights App feature, it captures the edge and automates your sales funnel. 

You can do multi-channel marketing at one place, as it provides integration for SMS Marketing and In-App Messaging. Moreover, AutoPilot allows you to integrate Facebook Retargeting, Google Ads retargeting and do postcard marketing

AutoPilot Pricing:

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#14 Email Marketing Software and Tools- HubSpot

With the fantastic set up of HubSpot, its CRM can connect with Gmail, G Suite, and multiple versions of Outlook with ease.

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HubSpot offers you to email, build and customize the layouts for newsletter with a simple drag-and-drop feature. You can add Call to Actions (CTAs), images, and tweak your content. You can choose dynamic content to be more personalized with your audience. 

You’ll find advanced email marketing features such as email automation tools, list segmentation, ready-to-use templates, email tracking, and extensive analytics; all included with the free version.

HubSpot provides you with A/B testing, tracking the behaviour of your viewers, and live chat support system.

It is an excellent email marketing tool for SMEs, bloggers, YouTubers and Startups who want to grow their business with email marketing. 

HubSpot Pricing:

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