What is Long Tail Keyword: How to find & Why to Use It?

Long-tail keywords guide
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What is Long Tail Keyword?

Long-tail keywords are more than two words or phrases search terms that are very specific to what you are offering to your audience. When your customer searches for long-tail keywords, it shows that his intent is evident with the willingness to buy. Long-tail keywords have less competition, drive less traffic, with high conversion rates. These keywords are easy to rank on search engines like Google in less time and effort. 

Long Tail Keyword as a Google ranking factor
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Long Tail Keywords Examples:  

Best SEO Tools for 2020 , Best Email Marketing Softwares, Best Video Editing Softwares, Best Coffee Shop in San Francisco, Hiking shoes for Men, Best Places to Visit in India, Best Honeymoon Destinations in India, Best Hill Stations in India, etc.… 

Note: Amazon generates 57% of sales from long-tail keywords.

Why Long Tail Keywords are Super Important to Skyrocket your Business?

#1 Reason: Less competitive and low SEO rank Difficulty:

Long-tail keywords are well suited for SEO, organic search ranking, and traffic. Compared to short-tail keywords, long-tail keywords are significantly less competitive, requiring less money, resources, and time to rank on search engines. 

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#2 Reason: Less paid difficulty and High Conversion Rate: 

The other significant beauty of long-tail keywords is that they are cheaper to bid for most commercial keywords while running PPC ads.

Since these keywords are particular and well-targeted, the search audience that looks for these keywords always has higher intent to buy that product or service. The bottom line is- from long-tail keywords, the traffic is highly qualified, leads have great potential with an impressive conversion rate. 

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How to Find the Perfect Long Tail Keywords for Your Online Business?

Keyword Research with Google- Use Google AutoComplete Suggestion: 

Google AutoComplete Suggestion is one of the easiest and effective ways of finding long-tail keywords. When you type for any keyword on Google, it will automatically start suggesting more keywords. These suggestions directly come from Google. 

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Use Soovle to extract the untapped Keywords and Expand the Horizon of Long Tail Keywords:  

Most website owners and marketers ignore the big websites like Amazon, eBay, YouTube, and Wikipedia that have billions of users. It is still an untapped market to find the most lucrative long-tail keywords that can turnaround your business with a considerable profit. 

Now, the only thing is- how can you find those lucrative and commercial long-tail keywords from these channels?

Soovle is the perfect long-tail keyword finder from all these websites in just a few clicks. You can use this tool and expand your long-tail keyword list. 

soovle results
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When you scroll to the bottom of search pages on Google, you will find a Google search related section called Search Related to …… Google shows only those keywords that are in trend, and people are searching for it. This is the goldmine for your long-tail keywords. The other best part of using these search methods is you need significantly less time, $0 investment with the most relevant results. 

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Use AnswerThePublic Keyword Finder Tool: 

AnswerThePublic is a free tool to get instant, raw search insights direct from the minds of your customers. It generates the question type keywords that people search on the internet. Since the nature of the keyword generated by AnswerThePublic is in question form, it will automatically be in a long-tail phrase. You can also sort the generated keywords into alphabetical orders and download the data as a CSV. 

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LSIGraph Keyword Finder Tool:

LSI Keyword Generator is another excellent keyword finder tool that generates semantic, long-tail, and LSI keywords for free. It stands for Latent Semantic Indexing keywords. 

You can use LSIGraph Keyword Finder Tool for SEO & PPC keyword research and even for on-page optimization. 

It gives you the list of related keywords that search engines use to understand the content on a webpage deeply. Using LSI keywords in your blog post is the next level of on-page SEO. In a nutshell, by using this SEO tool, you can find the most appropriate long-tail keywords for SEO and PPC.

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From your own Google Search Console Performance Report:

If you are not just a beginner and have a decent number of blog posts on your website, then analyzing your site on Google Search Console is one of the best keyword research strategies. 

Eager to know how?

Identify those keywords on which you are already ranking on the search engine and list it down. Some of the keywords would be ranking on the 2nd, 3rd, 4th, or 5th pages of Google. These pages need significantly less fuel to get ranking on the first page. You can hook ranking with less effort in on-page SEO and optimizing the content with LSI keywords. 


From Q/A Sites and Forums: 

Biggest sites like Yahoo, Quora, Reddit, and Facebook Groups are an extremely popular crowdsourced Q&A site. You can drive tons of traffic on these platforms and get massive engagement, branding, and leads. 

Some of the questions will be high-volume keywords that you can add to your list of potential keywords.

How to Use Long Tail Keywords to Hook Your Business Profit?

Strategy #1: Create a Content and Optimize Around That Phrase:

If you want to rank any long-tail keyword, the first strategy is to create content on that keyword. To get noticed in search engine bots and spiders’ eyes, you should optimize your blog post around that keyword. 

For example, many website owners were facing difficulty to find which marketing tool should we use that can take care of every marketing problems such as keyword research, on-page SEO, link building, off-page SEO, technical SEO, local SEO, global SEO, content calendar, content marketing toolkit and many other things. 

Then I found a long tail keyword: “All in one Content Marketing Toolkit.” And I created a post that was optimized around that long-tail term. 

All in One Content Marketing Toolkit search results
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And currently, it is ranking on the top 5 search results. 

Strategy #2: Use Pro On-Page SEO strategy and embed Long Tail Keywords within Your Content:

If you are creating content on the short tail or medium tail keywords, it will take a lot of time to rank on Google. Using a pro-on-page SEO strategy, if you sprinkle long-tail keywords into your content related to your main keyword, you will start ranking for those long-tail keywords. 

You can use LSIGraph to find the complete list of LSI keywords. If you use these similar long-tail keywords in your content, search engines will understand more about your page and hook your ranking. 

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Strategy #3: Focus on “Supporting” Long-Tail Keywords to Outrank your Competitors:

Suppose you find a long tail keyword: “how should I run.” 

Now, when you search for this keyword on Google, you will notice that none of the titles contain the phrase “how should I run,” so Google must group this query as part of the head term of this broader overall topic of “running tips” or “how to run.” 

how should I run
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But how do you get traffic from “supporting” long-tail keywords like this?

Here is the answer; 

You should target the main “head” term “running tips” or “how to run.”

Never target these kinds of long-tail keywords separately. You’ll waste your time because Google views all of them as being part of a broader topic.

Strategy #4: Start Ranking for “Topical” Long-Tail Keywords: 

There are many keywords in every niche that are topics on their own with low search volume queries. 

For example, in content marketing, the search term “Keyword Cannibalisation” is a topical search keyword. It has less search volume, but very less SEO rank difficult. 

So, instead of highly competitive keywords like content marketing, copywriting, SEO, marketing, you should target each topical long-tail keyword with a unique page. Within a few weeks or months, you will start ranking for topical long-tail keywords quickly. 

This way, you can get tons of traffic from topical long-tail keywords by ranking for almost 50 of them.

Closing Keynote: 

Finding perfect long-tail keywords are not always easy, as many of us think. Neither low volume keywords are still easy to rank. 

Through this blog post, the main objective of mine is to teach you the real-time proven methods and strategies to find the most effective long-tail keywords for your business. And I am sure; if you pay attention to these details, then you can drive tons of traffic, leads, and conversions for your business. You will start ranking on search engines like Google, Bing, Yahoo even if you are new in the industry. 

You are most welcome to leave your thoughts, suggestions, or query in the comment box. I always try to respond to almost every comment. 

Also, Learn: 

SEO Checklist: 82 Google Ranking Factors to Rank #1 in 2020: Know the most recent and the ultimate search engine ranking factors that decide whether your site and webpages will rank on Google or not. 

How to do Keyword Research for SEO, PPC and Content Marketing: Beginner’s Guide [2020]:  In this post, you will learn how keywords are the backbone of your business and how it can make or break your business. 

On-Page SEO Checklist: 28 Factors to Rank #1 in 2020: Learn how to use long-tail keywords in your content and hook ranking of the web pages from the 10th page to the 1st page of Google with $0 investment.

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1 thought on “What is Long Tail Keyword: How to find & Why to Use It?”

  1. Hi Sugandha,

    What an amazing article! I am a marketer as well, and keywords are an important part of my routine. I think long-tail keywords can be difficult to use, but the conversions from them cannot be ignored. I really appreciate you sharing this in-depth guide about long-tail keywords. I gained several insights from this guide, and I think it will be a great help for many aspiring marketers. I will definitely share this within my network to help others as well.

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