How to Make Money on Instagram in 2023
Instagram is a social media platform and a place where teenagers, youngsters, or any people from any age group can become a celebrity without working in Hollywood, Bollywood, or any entertainment industry. Let’s know the potential of Instagram marketing and how to make money on Instagram?
The potential of Instagram is huge for each industry. On one side, where bloggers, YouTubers, freelancers are making huge money, on the other side, Instagrammers are earning millions.
If any platform has such potential to make you celebrities and millionaires, it will not be an easy task.
Primary factors that decide your level of income are;
- Your Niche
- Your Instagram Profile
- Your Instagram Bio
Consistency and Quality in Photos and Video Content Posting
Due to massive competition, Instagram has stopped showing content chronologically. Now, you can not get away with posting mediocre content. Now there is a cut-throat competition in between the Instagrammers to grab the attention of the audience.
As Instagram has already hit 1 million+ advertisers, hence you can not post low-quality or blur content. Always do cross-check if you share your Instagram business account with your employees and allow them to post. Since it is a purely visual platform, anything that is pixelating or low in quality can badly hit your brand image.
Hence, you are on Instagram to deal in a specific niche where your followers will expect some great content from you regularly. Therefore you should post at least one content daily to get better engagement with your audience. It shows authority, trust, and discipline about your organization.
1. Be an Instagram Influencer (At Least 10k+ Engaged Quality Followers)
The concept of building a huge follower base is straightforward. If you have the most followers, you will get engaged with the greater audience; you can pitch them more and finally make conversions.
But, always remember having 100k fake followers is worse than having 1k+ followers on your Instagram page. So, do not buy the followers as maximum followers come from inactive ids or auto bots. Your engagement will fall drastically, and you will reflect on the Instagram shadowban radar. And if it happens, your entire efforts can go in vain as Instagram has a stringent policy and guidelines against these spammy tricks.
Hence, you should not delay understanding that the more natural followers you will have, the more impact you will make in making money and building a brand.
How to Get 10k+ Followers on Your Instagram Page
Create an Instagram Account, Select a Niche, and Theme
Optimize your Instagram page well with a professional profile photo that can be yours or related to your brand. Make your bio very clear, prompt, and straightforward. Put the link of your website, YouTube channel, or any other affiliate link from where you can generate sales.
Your Engagement with the Influencers in Your Niche
Instagram allows you to follow up to 75,000 people. So please take advantage of it by listing the world-class influencers and micro-influencer related to your niche. Send them a follow request and start building the relationship with the influencers. By liking and commenting on their post, you can get better engagement with them.
Instagram allows you to like 300 posts, 8-14 comments, 20-40 follows, and 20-40 unfollows per hour. And this is something huge for mass engagement with other profiles on Instagram. When you get to engage people to start recognizing you, following, and putting you in their stories, if you follow this strategy, you can easily have at least 2000+ organic followers every month.
Shoutout for Shoutout Strategy
You can ask the influencers for the shoutout. The strategy of shoutout works crazy. Buy-Sell Shoutouts, Grin, and Jump Fame are some marketplaces for influencers where you can reach out to the micro and celebrity influencers in your category and place your order.
Post at least seven content and almost 14 range in a week:
The more you will post on Instagram, the more your followers will grow. But do not bombard them with more than five content in a day.
Tailwind found that if you are posting more than seven content in a week, you will get 56% more engagement than those posting less than that. But, unfortunately, only 5% of Instagrammers are doing it.
Engagement on Your Posts
The comment is the main factor that determines the engagement level. Even if you have less than 5000 followers, but your average comments are 150+, there are higher chances that brands will approach you for sponsored content.
As per the Instagram algorithm, if the comment word count in your post is less than four words, it will not count as an engagement. So, make sure your comments are more than four words and bonafide. Hence, you can network with other bloggers and “Support Pods” where they guarantee to like and comment on every new post of yours. You should join the verified “Instagram Engagement Groups.”
2. Sell Your Own Product
If you have an e-commerce website or your own product or services, Instagram is one of the most effective platforms to sell it.
Your product can be a t-shirt, shoes, travel kit, food, ebook, online classes, any digital products, or anything. You can post the link in your bio and promote it by running ads to reach a greater audience.
Hence, with the rise of e-commerce platforms like Amazon, Shopify, and Printful, it has become effortless to deliver your own product to the world.
Click to learn how to make an ebook.
3. Affiliate Marketing
Every blogger, YouTubes, and other social media influencers have come across this word. Affiliate marketing is the best money-making strategy for Instagrammers, where you sell the affiliate products of a brand in your niche and get the commission that varies from 2% to 60%. Sometimes the commission rate goes beyond that, and people earn a crazy amount of money.
You need not build your own product and market it; Affiliate marketing is the best option for micro Influencers on Instagram.
The perfect and most popular place for affiliate marketing is Amazon Associates. It works superbly on blogs, Youtube, Pinterest, email newsletters, and on your Instagram Story. You can also put an Amazon affiliate link on your Instagram bio for crazy sales and profit.
ClickBank, ShareASale, OfferAVault, Teespring, Rakuten, and CJ Affiliates are the other reputable affiliate networks that an Instagrammer can consider.
ClickBank has high-quality products across categories where first-time bloggers can monetize.
If we talk about Teespring, people like Benny Hsu makes $100,000 in profits within five months.
4. Work with Brands for Sponsored Post
If you are an influencer and have a decent follower base (10k+) and getting a great engagement (average of 150+ comments), then working with the brands is the best deal for you.
You can reach out to the brands directly or discover more opportunities by joining influencer marketplaces.
As an influencer, you can create content such as creatives, videos, or stories on behalf of brands and promote them through your page. You promote brands in exchange for money, a free product, a gift, collaboration, or a service.
On an average an influencer charges in between $200 to $400 per post. It gives you a clear picture of how you should negotiate and how much brands are paying for sponsored content.
You can create your “influencer card” where you can connect your Instagram, blog, YouTube channel, and other social platforms on this influencer marketplace. It will get access to a list of brands and their demands. In this way, you can reach out to them strategically.
Grapevine is a marketplace and community of like-minded people and influencers where you can grab great opportunities. But, to enter the Grapevine marketplace, you need a minimum of 5000 followers.
Even if you have a smaller audience, you can earn money by doing small content creation tasks. But CrowdTap is only for the U.S.
The eligibility criteria to enter into IndaHash influencer is to have 700+ engaged followers. Brands put up campaigns where you can participate by posting a picture with the specified hashtags.
A shoutout is the best Instagram marketing strategy that every Instagrammer use for many reasons. It is a win-win situation for payers and gainers.
In this, not even the beginner Instagrammers but brands also pay for the shoutouts to gain more social traction, followers and conversions to the micro-influencers and celebrity influences.
5. Buy-Sell Shoutouts
It starts at $5, and you can buy a shoutout in 4 simple steps.
Plug Hype: It is an influencer platform that connects brands and influencers in relative niches. The price for a shoutout starts from $15.
Apart from shoutouts, Grin also offers design assistance.
It is another robust social media influencer marketplace of influencers where you can pitch for the shout-out and put your link in their bio.
Shoutsmarket and ShoutCart are other robust marketplaces of influencers where you can ask for a shoutout or be a shoutout for someone.
Strategies and tips on posting Shoutout content
Only one Call To Action
Do not distract your audience by including more than one CTA. You should not ask a person to follow his account, head to the bio link for offers, get a coupon, and the like. There is a higher chance that they will act on one CTA or end up with no action.
Feel them delight and educate them with your post
Do not tell your product’s features directly for sale by using CTA like “BUY NOW.” With your promotion, please help them to know how this product can positively affect their life. People care about results. Show them the product you’re promoting in action and how it can positively impact their lives.
Only use relevant hashtags
Hashtags are one of the most magical features on Instagram. Appropriate usage of hashtags brings immense exposure and sale. Most of the time, people are overloaded with 40 hashtags that are not actually relevant to them. Do cross-check every hashtag either it is blocked by Instagram or reposted as spam. If you are using these hashtags, your account will show on Instagram shadowban radar, and your entire profile will land into marshland.
Use Bitly to Shorten Your Link
To give a better user experience, use bitly.com to shorten your URL. Your long URLs will gook short, clean, and more professional.
6. Sell your Photos
If you are a photographer and have a beautiful collection of photos, there is a good chance of making thousands of dollars every month. Businesses and people are ready to spend money on your stocks if you can appeal to them with your photography. Remember, brands always value authenticity.
How to Sell your photos on Instagram
Professionals charge a high price for their photos. That’s why brands prefer the marketplace where they can buy the required images on a flexible budget.
Foap is the next wave of stock photography and a robust marketplace for professionals as well as brands. Here you can sell as a photographer to earn money, and as a brand, anyone can buy.
Foap pays you $5 for each image you sell. The best part is, you can sell the same photo an unlimited number of times.
You need to sign up from the Foap homepage, select a “Photographer” to build a profile, and create a portfolio of your best images that you would like to sell. That is it. You can also download it from the App Store or Google Play store and install it.
The most mesmerizing feature of Foap is “Missions.” Here, you can connect with the world’s biggest brands and attempt to sell them your photos. The competition is very high, but if you get selected, you will earn at least $100-$500 for each image.
Other great platforms for photographers to sell their photos and make a tremendous amount of money are 500px, Twenty20, Snapwire, and Lobster.Media.
7. Cross-Promote your website or YouTube Channel to Generate more Revenue
Since you have a massive audience on Instagram and people are following you. So you can not only earn money as an Instagrammer, but you can also that set of audiences to your YouTube channel and website.
It is a simple but most effective way to drive your whole lot of people on your other channels organically. In this way, you can boost your Ad revenue and affiliate sales on YouTube and Website.
FAQs related to how to make money on Instagram
How much money can you make from Instagram?
If you have 100,000 followers, you can earn somewhere $700-$900 per photo. And if you have more than 500,000 followers, then your earning will be around $2,000 to $3,000 per sponsored photo you post.
Who to earn money from Instagram?
Any person with more than 5000 followers, micro-influencers, celebrity influencers, brands, or any business can make a tremendous amount of money from Instagram.
How to make money from Instagram posts?
As an influencer, you can post content sponsored by brands. As an entrepreneur, you can sell your own products or services. As an affiliate marketer, you can sell other people’s products and services and get a huge commission somewhere around 7% to 60%.
How to make money from an Instagram food blog?
A food blogger can make money from sponsorships and ambassadorships. If you have 5000+ followers on Instagram, you are an influencer and reach out to the brands. Also, You can own your restaurant or be a consultant.
How to make money from Instagram fashion/travel?
Sponsored campaigns with tourism boards, sponsored posts, being a brand ambassador with brands, and launching your own product are popular methods of earning massive money from Instagram.
Will Instagram die?
As far as the next 5-10 years is concerned, Instagram will only grow and become popular year by year. So, there is no question of dying at least till 2025-2030.
Will Instagram remove likes?
Instagram is planning to remove the number of “likes” visible on posts for some users in the U.S. to decrease competitive pressure among people on the photo-sharing service.
Will Instagram delete an inactive account?
Yes! For quality purposes and to maintain credibility, Instagram does periodically check and delete the inactive and fake accounts to avoid the spam.
Will Instagram pay you?
You can make money from Instagram with sponsored content, affiliate marketing, selling your content, or even account and many other ways.
Which Instagram hashtags to use?
#love #instagood #photooftheday #fashion #beautiful #happy and #cute are some of the most trending hashtags on Instagram in 2020. But, hashtags must be relevant to your niche. It should have the perfect match of what you are posting.
What is Instagram Reels?
What Instagram name should I use?
A name related to your brand, niche, or it can be your name.
Is there any comprehensive guide on Instagram for Beginners from where I can learn about Instagram Page creation to make money with huge followers?
Yes, you can read How to Use Instagram: Step by Step Guide [From a to z].