Leadpages vs Unbounce 2023: Best Landing Page Builder?

Leadpages vs Unbounce: Which Landing Page Builder is the best?
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Leadpages or Unbounce 2023: Which Landing Page Builder Is the Best?

LeadPages and Unbounce are the two most common landing page builders. Both of these marketing platforms help you generate leads through most prompting landing pages that convert into sales for your business.

Both Unbounce and LeadPages offers all the essential features that you would require to design converting landing pages. LeadPages is ideal for anyone who is looking to create landing page in budget plus wants to expand their conversion rates using beautiful landing pages, pop-ups, webpages, or complete websites. Whereas, Unbounce is ideal for anyone who is looking for some flexibility, dynamic landing pages that converts.

But how do you choose one between the LeadPages and Unbounce?

In a hurry? Simply find the link for comparison between the two from the Table of Contents below.

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    Want to know deep?

    Read to know about Leadpages and Unbounce reviews, features, pricing, functionalities, pros and cons before investing in any of them. After reading this blog about Leadpages vs Unbounce you can choose your best landing page builder to Skyrocket your business.

    Let’s dive into it!

    What do LeadPages or Unbounce do? 

    Before analyzing LeadPages Vs Unbounce landing page software and choosing between them, let’s understand the fundamentals that database is the backbone of any business. Without leads, any marketing channel is a big failure. No matter if you are highly investing in SEO, PPC, email marketing, social media marketing or influencer marketing.

    To make a profit is the ultimate goal of any business. To achieve profitability, you need to describe your marketing and sales funnel that starts from audience reach, click, action, and then conversions. 

    Want more qualified leads and a high conversion rate by designing beautiful landing pages and pop-ups? 

    Here the role of landing page builder software comes in! 

    Leadpages and Unbounce helps businesses to connect with their audience, collect leads, and close sales. 

    LeadPages and Unbounce are the landing page builder software that quickly builds websites, high convertible landing pages, attractive pop-ups, alert bars, and beyond. 

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    You get the highest-converting campaigns possible with LeadPages or Unbounce innovative AI-based features.

    With Unbounce and LeadPages, you can create 100% fully customized and mobile responsive landing pages with no coding required.

    Why to Use LeadPages or Unbounce Landing Page Builder Software?

    Before you understand about why to use these landing page builder software, let’s first talk about why you should even bother about creating landing pages.

    We all know that, Sales is everything for a business to be successful. No matter how much traffic your website gets, until and unless your website/business makes some money, there’s no use of such traffic.

    And this can be achieved while some conversions happen on your site. Now, in order to increase your website conversions; converting landing pages comes into play where your users would be prompted to perform an action. 

    So as to increase website conversion rates, you need to have dedicated pages. To get maximum conversions, 48% of digital marketers set up a new landing page for every single campaign they engage in.

    Here’s where landing page builder software is required.

    The features of landing page builders like Leadpages and Unbounce are described below:

    1. Build any page on your own or create the exact page you want.

    2. Create and optimize dedicated landing pages to promote your primary business objectives. 
    3. Prompt your visitors with one focused goal instead of leaving more than two calls to actions (CTAs).
    4. Collect leads and increase the database of your prospects.

    5. Decrease bounce rate and increase engagement and conversions. 

    6. Continually run your business and grow your ROI by more than 400%.

    Now, let’s know business needs by digging deep about powerful landing page builder software, LeadPages Vs Unbounce one by one. 

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    Leadpages Landing Page Builder Overview: 

    I Personally Recommend Using Leadpages

    In the highly competitive market, building a great website, organically ranking on some lucrative keywords, driving tons of traffic through various marketing channels such as SEO, PPC, SMM or email marketing is not enough. 

    With these essential efforts, you may drive millions of traffic every month, but can you convert your visitors into dollars? 

    With the finger crossed method, you can not! 

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    Here, Leadpages helps your business with the following things: 

    1. Connecting to your audience
    2. Collect leads with their correct information
    3. Close sales and increase ROI by more than 400%. 
    4. With Leadpages, you commercialize your every landing page with high CTR and low bounce rate. 
    5. Leadpages is a powerful page builder software that allows you to quickly build websites, landing pages, pop-ups, alert bars etc.

    Leadpages Features: 

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    1. Landing Page Builder Software: 

    a) Leadpages has an uptime of 99.9% that results in a high conversion rate. 

    b) You can set up sub-accounts linked to your main account and share access with your team or clients. 

    c) Leadpages has beautiful features like autosave, custom & hidden form fields, custom social media preview, device-specific preview and image library. 

    d) You don’t require any coding skills while building entirely customized landing pages. Leadpages software has an easy drag-and-drop interface that allows you to create and optimize high convertible lead generation pages, pop-ups, alert bars and even web pages. 

    e) Lead backup/CSV download, lead notifications, routing, SEO friendly and mobile responsive pages, online sales and payments, page grouping, unlimited page publishing, traffic and leads, tracking and third-party analytics are some of the unique features of Leadpages.

    f) With Leadpages, you can also add widgets in your landing pages or pop-ups including countdown timers, video, text, images, calendar, OpenTable, and more. 

    2. Skyrocket your conversion rate with Leadpages landing page software:

    a) LeadPages thrives your revenue with a clear campaign strategy with ZERO distractions. It also has email trigger links, exit-intent pop-ups, and real-time data analytics. 

    b) Unlimited A/B split testing, alert bars and pop-ups to grow and run your business ROI.

    3. Leadpages Design, Templates and Security: 

    a) Landing page powerful builder, Leadpages is fully equipped with pre-built high attractive templates, Shutterstock premium images, built-in icon library, OpenTable embed widget, countdown timers, custom branding, customizable templates, and HTML & custom code editing. 

    b) Mobile-responsive templates, calendly embed widget, social share buttons, thank-you and confirmation pages, device-specific display, video embed widget, and on-page section links. 

    c) Leadpages is highly secure and has attractive features like automatic SSL encryption, sub-account login, and GDPR compliance. 

    d) Leadpages allows you to integrate your favourite sales and marketing software and tools related to CRM, email marketing, ESP, webinar apps and beyond.

    LeadPage Pros and Cons in 2023

    LeadPages Pros

    1. LeadPages are the super affordable and cheapest landing page builder software with excellent popup functionality.

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    2. It is a very successful page builder software for lead capture and conversions

    3. Easy to use and a significant amount of pre-built templates that don’t need much customization. 

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    4. Users love using the countdown timer and progress bar widgets on landing pages. 

    5. LeadPages allows you to create popups anywhere on any page you own. 

    6. LeadPages has auto integration with sales and marketing software like WordPress, HubSpot, Salesforce, Aweber, MailChimp, and many more.

    Leadpages Cons

    1. LeadPages limit customization due to the number of widgets offered. 

    LeadPages Reviews

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    Who can Use Leadpages Software?

    1. Leadpages is perfect for any startups and online ventures that have tight budgets. 

    2. Industries that are dealing in real estate, travel, photography, fitness, eCommerce and publishers

    3. Leadpages helps SaaS companies to run and grow their leads and sales. 

    4. It is the best for news, advertising and digital marketing agencies

    5. Leadpages software and tools are perfect for paid advertising like PPC

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    6. It works for your business as a booster for social ad campaigns.

    7. With Leadpages, you can hook CTR and conversion rate of your email marketing campaigns

    Leadpages Pricing: 

    Leadpages offers the following 3 pricing plans.

    • Standard
    • Pro
    • Advanced


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    Plan Comparison:

    Let’s briefly walk through these 3 plans.

    Plan Comparisons
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    Unbounce Landing Page Builder Overview:

    Most Popular Landing Page Builder

    Unbounce is the leading landing page platform that helps you convert more of your visitors into leads, sales, and customers with conversion intelligence. 

    Like LeadPages, Unbounce is also a powerful and internationally recognized landing page builder software. 

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    The Unbounce Builder software offers a drag-and-drop feature where you can add:

    • Form builder to collect leads
    • Downloadable files (eBooks and other content)
    • Social Media Buttons in the Page
    • Images, text, video, and maps into the page

    Unbounce Features:

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    #1 Powerful Landing Page Builder Software: 

    You get more than 200 high professional pre-designed landing pages that are 100% customization. Like Leadpages, landing pages created through Unbounce software also has a fantastic uptime of 99.99%. All the pages will be 100% fully optimized for speed. Your webpages or landing pages will automatically be mobile optimized and SEO friendly. Unbounce also allows A/B testing for more conversions

    You can create high convertible and exceptionally great 

    • Landing Pages
    • Pop-Ups, and
    • Sticky/Alert Bars 

    That you use to serve the purpose of your campaigns such as:

    • Lead generation
    • Events
    • Sales pages
    • Products
    • Books
    • Coming Soon
    • Click Through
    • E-book
    • Webinar
    • E-course

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    #2 Unbounce Integrations: 

    Unbounce offers more integration than Leadpages. You can integrate almost any application, softwares and tools from utilities, CRM, marketing and sales software to chat.

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    #3 Unbounce Privacy, Safety and Security: 

    Unbounce complies with worldwide data privacy and security standards, including GDPR, CASL, and PCI-DSS. Unbounce also facilitates you with the two-factor authentication, auto-session timeouts, domain protection, user permissions, backed up history, and audit logs. All these features make your product and services highly secure and unbreachable. 

    Unbounce Pros and Cons in 2023

    Unbounce Pros: 

    1. Unlike LeadPages, Unbounce has the most flexible editor, which is not restricted to a grid. 

    2. Unbounce offers 200+ highly engaging and attractive landing pages, 50+ popups and sticky bars features for lead generation. 

    3. Unbounce has highly professional and excellent pre-built templates, popups and sticky bars which is better than LeadPages. 

    4. Unbounce landing page software has dynamic keyword and text replacement, flexible settings, easy WordPress integration, automated A/B testing that makes your PPC campaigns super successful. 

    5. Like LeadPages, Unbounce also has a good analytics suite. 

    Unbounce Cons:

    1. Unbounce lacks a countdown timer that other tools like LeadPages have. 

    2. Unbounce is not the cheapest landing page builder software. Its plan starts at $72 per month whereas Leadpages starts at $27 per month. For beginners and startups, Leadpages is more affordable. 

    Unbounce Reviews: 

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    Who can Use Unbounce? 

    Any online business, publisher, bloggers, small, medium and big enterprises dealing in any industry can use Unbounce to convert their traffic into dollars. Unbounce is famous for reducing bounce rate and bringing high conversions for your business at least by 400%

    I can not mention all the industries but here are few businesses that are using Unbounce landing page builder software to run and grow their business;

    1. Ecommerce businesses
    2. SaaS companies 
    3. News, Marketing and Advertising Agencies
    4. Paid advertising or PPC
    5. Social Ads 
    6. Email Marketing

    Unbounce Pricing: 

    Unbounce offers 3 pricing options which are listed below.

    1. Essential
    2. Premium
    3. Enterprise

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    Let’s briefly walk through these 3 plans.


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    LeadPages Vs Unbounce- What are the Major Differences?

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