Semrush vs Similarweb in 2023 [2 Best SEO Tools Comparison]

Semrush vs Similarweb 2021: Comparison of 2 Best SEO Tool
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The Best SEO Softwares face-off: Semrush Vs Similarweb, how do these two amazing SEO tools compare? Which is better? Who is the SEO Tools champion? Which tool to choose for your marketing needs? 

Statistics show that there are close to 7.9 billion people in the world currently, out of which about 59.5% of the global population makes use of the internet. The figure for using the internet will continue to increase to 90% by 2030.


Analysis of Internet users increase by 2030
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With the growing number of internet users, entrepreneurs (from every industry) are moving their entire business on the internet. 

But, each company has thousands of its competitors. In order to monitor the competitor’s strategy, you need a reliable and powerful tool to get detailed insights for you to get over them. Not only this, you need an automated and assistance tool to check your website data to improve the scope further and increase the targeted traffic. 

So, to kick-start your online marketing journey, SEMRUSH and SIMILARWEB are the two amazing platforms you can consider, but to get the answer of “Which one is the best SEO Tool for your marketing requirements?”, here is a detailed article on Semrush vs Similarweb in 2023: Comparison of 2 Best SEO Tools

In this article, you'll learn:
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    Quick Introduction of Semrush and Similarweb


    Semrush is the #1 Online Marketing Toolkit. You can research millions of keywords, audit any site’s SEO, analyze any domain’s backlinks, spy on your competitors, get topic ideas with Content Templates, social media calendar-posting management, content templates, advertisement strategy analysis, and much more. 

    With all-in-one features in Semrush- SEO, Advertising, Content Marketing, Social Media Marketing, Market Research, Competition Analysis, Reporting, and more. And, a giant database of 20+B keywords, 40+T backlinks, 45 SEO tools & reports, Semrush is the first preference and a Go-To Tool for bloggers, SEO freelancers, content marketers, content publishers, link builders, marketing, and advertising agencies to make their campaign strategy successful. Not only this, Semrush is the best SEO and SEM Tool Winner 2020 in the US, UK, and EU Search Awards and is trusted by over 6 Million Users.

    Semrush Features, tools and area of interest
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    Get 14-Day free access to Semrush now (exclusively for you) and grow your site’s ranking, traffic, domain authority, leads, and sales. 


    Similarweb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into categories, including referring sites, social traffic, and top search keywords and Similarweb expands your insights into other areas like app metrics, conversion insights, and segment analysis to uplevel your broader competitive strategy.

    Similarweb Features and Plans
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    You need to purchase Similarweb for every feature you require. 

    Our Recommendations: Semrush

    Best of Marketing Tools: Semrush vs Similarweb

    We Love Semrush For: We Love Similarweb For:
    Groundbreaking site auditing and traffic analysis features Easy to use, beautiful interface
    Specialization in mining long-tail keywords & and boasts the largest database of SEO keywords anywhere in the world Comprehensive data analysis capabilities for in-depth domain and competitive SEO tracking and reporting
    Built-in brand monitoring with real-time rank and competitor tracking Allows exporting data into PDF’s in the free version. (png & excel for pro versions)
    Global CPC distribution chart and analytics Powerful keyword research tool for both organic and PPC
    Live track for trending keywords Mobile app industry analysis
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    Here are my Top Reasons to Choose Semrush over Similarweb:

    To make it easy for you to choose the best SEO Tool for your business, below mentioned are the top 5 reasons that make Semrush a no.1 choice for me and most of the marketers.

    #Reason 1: All-in-One Platform with 50+ tools for all key marketing channels. 

    Semrush focuses on 1 industry i.e. Digital Marketing and Similarweb focuses on 5 Different Industries, that is why the similar web is lacking some important tools in the digital marketing sector which are very necessary to grow your content online.

    Semrush is a complete digital marketing tool offering 50+ tools to be able to perform different tasks like SEO, Content marketing, Social Media Marketing, PPC, Market Research Competitors Research and other important tasks.

    Click here to get detailed insights on Semrush Tools.

    Semrush Tools and Features
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    You get to know everything you need to optimize your website and timely actionable tips from Semrush on your email to grow your business to the next level.

    Whereas, Similarweb is limited to only website traffic analysis. It is not even a marketing platform, it’s just an SEO tool for website analysis that you might not understand what to do unless you are a marketing expert.

    Similarweb Package and Features
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    #Reason 2: Advanced SEO Features

    Semrush has advanced SEO features that help you to stay one step ahead of your competitors with all-in-one SEO Solutions. Semrush has kept a special focus on creating sub-tools for most required functionalities like Keyword Magic Tool, Content Template, Writing Assistance. In a single package, you will get Keyword research, Backlink Analysis, Technical Analysis, Content Analysis, SEO Audit, Social Media Calendar, PPC Strategy, PR to send emails, and many more.

    Similarweb only provides you with basic web data insights and there’re no in-depth dedicated tools for keyword research, link building, SEO audit, and Social media.

    #Reason 3: More accurate and current data. Largest keyword database

    The accuracy of your business intelligence tool fundamentally depends on how and where it collects data. With accurate data, you can analyze and work on your marketing strategy to get better results.

    Accurate Data = Better Results.

    Semrush has its own algorithms to get data from various sources:

    • Collect Google results from partnerships- till date, Semrush has visibility on top 100 sites on approximately 20 billion keywords in 142 different countries.

    • Partnership with services that have user data (they are of course anonymized). These data represent approximately 2 billion events per day, which are collected, analyzed, and used by Semrush as a sample to statistically deduce the behavior of all Internet users.

    • Public data communicated via the APIs of the various services. (For example, Semrush collects social data such as likes, retweets, hashtags used, the number of comments received by a publication, etc)

    • A Semrush crawler analyzes approximately 17 billion links per day to feed the base of known backlinks (it currently has more than 40,000 billion backlinks).

    Whereas, The data of Similarweb comes from two sources (it’s own data):

    • Similarweb’s crawler conducts its own exploration of the web.

    • Similarweb users who have installed one of their solutions (including their Google Chrome extension).

    #Reason 4: Transparent and affordable pricing

    No matter, if you own a small, medium, or large business/corporation, Semrush has transparent pricing for everyone, you can see everything related to their plans listed on their pricing page. Semrush offers three plans starting from $119.95 per month.

    Semrush Pricing
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    On the contrary, Similarweb’s pricing is not listed on their pricing page. You’ll have to talk to their sales team and share your requirements if you want to purchase their subscription. Additionally, you have to pay separately for additional regional databases and mobile traffic data on Similarweb.

    Similarweb Pricing
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    Note**: Similarweb features are only meant for businesses and enterprises. Individuals (especially small marketers) cannot even afford it!

    #Reason 5: Semrush is a Super Choice of most of the Marketers

    Reliability is what matters a lot if you are going to invest your hard-earned money into a tool or anything. 

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    Semrush is chosen and trusted by the world‘s top-most marketing gurus and leading companies (like Amazon, Apple, Tesla, IBM, Walmart, and some others). Apart from all these, Semrush has won 14 international awards as the best SEO software suite that shows how reliable this tool is.

    From the reasons shared above, you can see that Semrush is going to give you more value for money. So, you can consider choosing Semrush over Similarweb or any other tool!

    Pros and Cons: Semrush vs Similarweb

    Below mentioned are the pros and cons of the two best SEO Tools: Semrush and Similarweb. This will make it easier for you to know the best functionalities you will get from a particular tool to achieve your business goal.

    Pros of Semrush

    Pros of Similarweb

    Cons of Semrush

    Cons of Similarweb

    Semrush vs Similarweb: Head-on-Head Comparison 2023

    Here’s a detailed Comparison between Semrush vs Similarweb, adopting a modus operandi, the real differences come down to their popularity, key features, and unique quirks. 

    Let’s get started with the “virtual battle” between Semrush and Similarweb:

    battle between Rank Math and Yoast SEO
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    #1 Semrush vs Similarweb: Popularity

    Let’s start this Semrush vs Similarweb comparison with the popularity of these two Best SEO Tools.

    Google Trends

    To check the popularity, I am using Google Trends and the results are as per my expectations.

    Semrush vs Similarweb: Comparison vased on Popularity on Google Trends
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    According to Google trends, Popularity for Semrush is escalating.

    As per the current Google Trends status, Semrush is trending more consistently since its launch. No competitor has been able to beat in Marketing Tool till now.

    Poll Results from Social Media

    To check the popularity on social media, we have researched the poll from LinkedIn, and found that 211 people have participated in the vote, out of which 87% have chosen Semrush as a better tool for SEO and Traffic Analytics.

    Semrush vs Similarweb: Poll on Social Media
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    Here are the comments from marketers and bloggers on the reason why they select Semrush over Similarweb.

    Semrush vs Similarweb discussion on Linkedin