Semrush Vs Serpstat Vs Ahrefs Reviews 2023- Best SEO Tool?

Semrush Vs Serpstat Vs Ahrefs- Which is the Best SEO Tool

In the era of Digital Marketing, different businesses use different digital marketing platforms. It is challenging for newbie bloggers, freelancers, or baby companies to select which SEO Tool to use! Every tool has different features; some are good in terms of keyword research, some are amazing in backlink building, some have better features for Advertising campaigns, and so on…

Now the confusion arises, On which tool should we invest money?? Just a 7-Day Trial (Free or Paid).!!
According to the survey and our experience, Semrush, Serpstat, and Ahrefs are the most used SEO Tools by Marketing Experts. Thanks for helping you all; we have created a comparison table with explanations and reviews related to all the best 3 SEO Tools features.

To brief: Semrush is an advanced tool for On-page SEO and Keyword Research, Serpstat is an affordable and basic tool used by bloggers, freelancers whereas Ahrefs is an advanced tool for Off-page SEO such as Backlink analysis and link building.

These tools have dominated the SEO scene for the last few years and will continue to do so as they evolve and add more features to help you improve your rankings and traffic.

Table of Contents

Semrush VS Serpstat VS Ahrefs: Let’s start a Face-off!!

Infographic on Semrush vs Serpstat VS Ahrefs

Semrush SEO Software and Tools:

Each Marketing tool comes with a learning curve and often doesn’t integrate with other tools in your marketing stack. But here’s a solution: Semrush!!

Semrush is an all-in-one digital marketing platform consisting of numerous Toolkits designed to help you succeed across different areas of your campaign – SEO, Competitive Research, Content Marketing, Advertising, and Campaign Management.

We have an association with Semrush, so as to provide you practice over it. You can click here, to get a 14 Day free Pro Trial on Semrush.

Pros Of Semrush

Semrush gives the exact understanding of your website’s Performance:

Semrush Vs. Serpstat Vs. Ahrefs- Which is the Best SEO Software and Tools

You get complete insights and information about the success of your campaign with Semrush. It teaches you about the functions of your site and informs you about the increase or decrease in traffic.

You get access to all the data and features from the Semrush Guru account. You can also access to display advertising research as per your competitors.

You can download the PDF of website audit reports and Semrush also allows you to access historical data.

Complete Analysis of Organic keywords
Comprehensive Analysis of Organic traffic
Comprehensive Analysis of Ads (if you’ve any)
It gives you the position tracking visibility
Site audit where you can check the overall site health and issues which you or your marketing team can fix.
Semrush gives you the better SEO ideas.
It provides Social media tool.
It monitors your brand and tells you, if someone talks about your brand, name or blog.
Semrush delivers Backlink audits where you can get rid of toxic or harmful links.

Semrush tells about the competitors where you can analyze monthly traffic of your competitors, unique Visitors, pages/visits, average visits duration, bounce rate, Semrush traffic rank and their traffic sources

Semrush identifies the issues which affect the SEO and site ranking. With its audit tool it helps you in identifying site errors, warnings, notices Broken issues, identifies missing alt tags, lengthy title tags, broken links, redirect errors, locked URLs and many more. To understand Step-by-Step, you can also refer: Complete Guide on Semrush

You will see how you rank keywords as well. Semrush will let you know if your keywords are ranking tremendously or worse.

This helps you to refine your campaign to keep your keyword rankings or to boost your campaign to rank better for them.

Maintain Existing Traffic

You can map Geographical locations by using Semrush, control keyword positions, link to Google Analytics, and maintain the existing traffic.

Semrush helps you in dramatically increasing the site’s credibility with Backlinks as it is the most crucial area for Google.

You should earn from legitimate, reputable sites as you receive backlinks. When you acquire backlinks from reputable sites respected by the audience, Google trusts your website more.

With Semrush, you can gain additional useful backlinks. This method lets you see where you can obtain backlinks if you don’t receive them from a particular authority website already. You can enter a competitor’s URL in a Backlink Gap Analysis and you can grab a prospect of Competitor’s Backlink.

Semrush Software and Tools PRICING:

Click here to Grab a coupon for Semrush

Serpstat SEO Software and Tools:

Serpstat is an all-in-one search tool used best by companies looking to track a high volume of keywords at an affordable price. This section will give you a deep insight on Serpstat review. This tool has slowly evolved from a keyword research tool into a Growth Hacking Tool containing features for link building, Technical SEO and more.

Serpstat got almost similar features like Semrush but yes, Semrush is an advanced version of Serpstat.

Need to note**: Serpstat is not for marketing experts. Yet, Freelancers, bloggers may use this tool to get a better understanding of how keyword analysis or competitor research is to be done.

It is one of the features used by most of the marketers. You can use Serpstat to see the pages on a site that rank for lots of different keywords. It shows high traffic pages and shows the result really accurately.

PPC Research: Identify Competitor’s Top Google Ads

Another feature that adds Serpstat as one of the best tools is because of it’s PPC Research. You just need to enter a website URL and you get a look over to get a list of keywords that Advertisers are bidding on. It shows the exact ad copy that they’re using. You get a direct list of Ads, Keywords, CPC estimates of the competitor’s ad that show up. Best of all: Serpstat’s “Ad Research” report gives an overall breakdown of the ads that advertisers are sending to a specific URL.

Serpstat’s Keyword Research Tool

Being originated as a Keyword Research Tool, “related keywords” section gives a lot of outside-the-box keyword suggestions that actually help you in making a list of keywords that are to be used during your content creation. With a built-in “Search suggestions” report. Serpstat scrapes Google autocomplete. Not only this, you see the search results in the serpstat dashboard, a list of “most popular words” that is suggested by Google.

Serpstat Rank Tracking

Serpstat has an easy to use and an overall “High-Quality Rank Tracking” feature. It is useful for companies if you do a lot of Local SEO for the clients as it is easy to add a list of keywords that is updated in serpstat every day.

Serpstat Backlink Analysis

With Serpstat’s backlink analysis tool, you can find details about Referring Domains, Backlink history, New & Lost Backlinks, Anchors and a Map of linking domains.

All of this competitor data is extremely useful in determining your overall SEO strategy

Serpstat site Audit Tool

Within 5-7 minutes , you get an overall Site Audit Report. This is an awesome tool used by even experts where it shows all the SEO Related issues for Onsite and Offsite that helps you improve the technical performance of your website and increase in Search Engine Rankings:

HTTP Status Code
Meta Tags and Headings
Accessibility and Indexation
Links and Redirects
Server Parameters
Loading Speed

Click here to Start with Serpstat

It not only gives you insights into the issues but also fixes them for you. Serpstat categorizes problems into High-Medium-Low Priorities.

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Pros of Serpstat SEO Software and Tools

Clean and Great User Interface
World-Class SEO Audit Tool
Daily Rank Tracking
Solid PPC Analysis
Fast and Helpful Customer Support

Cons of Serpstat SEO Software and Tools:

Inaccurate SEO Research

Serpstat SEO Software and Tools Pricing:

Ahrefs SEO Software and Tools:

Ahrefs is one of the most powerful SEO tools in the market.

Today, I’m going to show you how you can use it to your advantage (and start getting better SEO results). I love this tool and don’t know how I could function as an SEO without it.

That’s why I’m going to show you everything you need to know about using this incredible tool. Let’s jump in.

Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits.

Why Ahrefs is one of the most preferable and outstanding tools for bloggers, YouTubers, startups, and businesses?

In the SEO world, 2 things matter a lot. First is your content quality and 2nd is link building. Content is created by humans but most of the time, marketers and bloggers find it very difficult to build high domain authority backlinks.

Ahrefs is the best tool for backlinks techniques where you can find the perfect ways of building links for your site.

In the dashboard of Site Explorer feature, you can analyse the site overview, Backlinks, and Referring Domains. It can give you a quick sense and the best strategy of building links.

Guest posting is another best strategy for making backlinks. Ahrefs gives you the best guest posting opportunities in seconds on relevant sites with higher DA.

As a blogger, I came across many sites which do not have a so-called “write for us” page, but they accept guest posting.

With the help of Ahrefs, you can find high DA websites and if you offer them quality content they will accept guest contributions.

In Ahrefs dashboard, when you click on Content Explorer it has a massive database of 918M+ pages where you can find the relevant sites with high DA and can do guest posting. You can check Top Author, Pages, Websites and Languages and optimize for your website.

Not only this, after scrolling in the dashboard, you will get ideas along with their website analysis in bulk on a single dashboard, where the keyword is ranking on top 10 positions.

Next is, with the help of Ahrefs SEO tools, you can analyse content gaps in your site and fill it.

Suppose you are ranking for a keyword, “How to be rich” and it is driving good traffic on your site, then by filling these gaps, you can create more blog posts on “How to be rich on Social media” or “How to be rich on the Internet” and the like.

Here’s how to find content gaps on your site:

Site Explorer > enter your domain > Content gap

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The next feature of Ahrefs is, you can fix your broken backlinks to preserve “link juice”. It is easy to fix but you need to find them.

Here you can find your broken backlinks:

Site Explorer > enter your site > Best by links > add 404 filter (under HTTP Code)

Now the golden opportunity to make backlinks on your competitor’s site is to find your competitors’ broken (or redirected) pages.

Here you can find:

Site Explorer > enter a competitor’s site > Best by links > add a 404 filter > sort by Referring Domains

Here you have the extremely good link building opportunities.

Ahrefs SEO Software and Tools Pricing:

ahrefs pricing1 min 1 - %title%- The Blue Oceans Group — https://ahrefs.com/pricing

Grab a 7 day Free Trial of Ahrefs

Conclusion on Semrush Vs Serpstat Vs Ahrefs

Among the three best SEO Tools: Semrush Vs Serpstat Vs Ahrefs, their unique features make them different from other SEO Tools. Each tool can be considered for different purposes. If you are Looking for Keyword Research, you can try Semrush, If you are looking for backlink analysis and building, prefer Ahrefs, and If you are looking for an SEO Audit, you can go with Serpstat.

There are free trials for all that are available: Semrush, Serpstat, Ahrefs.

Choose what suits best for your business!!

Drop comments to share the experiences that you use as a Best SEO Tool that works for you. For any queries, you can comment in the comment box or drop me a mail at [email protected].

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