12 Ways to Use Google Analytics to Improve SEO Performance
Before knowing 12 tips to use Google Analytics for SEO, you should know Google CTR per ranking. Only then you can understand why one should opt for these Google Analytics strategies that help you to improve your site’s SEO performance.
Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. And in that study the following data was revealed;
The first organic result in Google Search has an average click-through rate of 28.5%. Average CTR falls sharply after position one, with the second and third positions having a 15% and 11% click-through rate respectively.
Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate. Beyond that, its well-known users rarely venture into the second page of search results.
SEO is more important than ever. Advertising incurs high marketing costs, but people avoid paid ads in search engines that favor organic results.
So how do you get to page 1 and have the potential to drive even more traffic to your site?
You may be doing it alone or running one strategy.
You need to constantly measure your SEO performance, change what doesn’t work, and keep up with it.
One way to do this is to track your metric in Google Analytics. Here’s how to do it right.
Before exploring how Google Analytics can help you track, measure, and improve your SEO efforts, let’s first look at a complete overview of SEO. SEO research is the process of collecting, researching, and analyzing your marketing data, the main reason for increasing traffic to your website.
This is very useful because it allows you to promote the best features, better understand your content online and increase your SEO ROI. Fortunately, there are some excellent SEO research tools for measuring SEO data. One of the most common SEO analytics tools is Google Analytics.
Why is Google Analytics for SEO is Very Important?
Google Analytics is a handy tool for SEO. The search engine people use to search your site provides valuable sections of left, right, and center information to optimize your site. It’s not expensive.
This detailed and accurate SEO information provides valuable insight into your target audience and population. Once you have the data, you can start making significant changes to your website that best satisfy your customers’ needs.
For example, if you notice increased free downloads on a particular page, maybe that content needs to be updated? Or perhaps you need the best suitable mobile phone? You may want to consider hiring an agency (how to hurry!) To help you strengthen your marketing efforts.
Google Analytics can change the way your website works and help you prioritize your customers. Remember, if your visitors like your content, product, and website, they will buy more.
Is SEO Still Relevant in 2021?
Paid ads and social networks are suitable, but SEO is worth it and will always be till search engines exist. Organic traffic is the best traffic. This will bring real people to your site and make them more likely to buy. Creating an ad means you get a customer. If your SEO is good enough, the customer will find you.
For the most part, there is no insurance extension fee. This means you can spend more on PPC advertising and SEO. However, some websites believe that the best result is a combination of all. So even though the paid search is becoming more popular, good SEO trends in 2021 are still important.
Here are the top 12 ways to use Google Analytics to improve SEO performance: So let’s dive in and start using Google Analytics for SEO improvement.
1. How to View Only Organic Search Traffic:
This may seem obvious. I often wonder how many companies see a tremendous mobile website collapse and jump quickly to the end of the lost track caused by a traffic accident on a search engine. However, frequent digging a little deeper can show that organic search traffic may come from other sources, for example, viewing WooCommerce product video on YouTube, and people get curious to know more and end up on landing pages.
The first step in researching organic search methods over time is to open the Groups Channels report, which you can find by clicking Vehicle Resources> All Roads> Roads. There you can see how the distributions move along the lines.
When you click on the Basic Search method, you will receive a more detailed report that only includes methods for standard search traffic. This report is your SEO report for the Swiss Army Knife. From this report, you can identify the most popular search engine pages, the keywords that drive the most traffic, the search engines that send the most traffic, the most popular pages, and more.
2. Track visitor demographics and interests
Another tip about Google Analytics for SEO is to know where your visitors are coming from. This allows you to advertise ads in sections or specifically for your content to attract visitors. It’s not just about location. By looking at age, location, gender, interests, and more, you can analyze the customers your market is targeting.
Google Analytics allows you to build exciting stories and customer data. Just scroll through the account and the attribute you want to generate the above reports, click on the attribute labels, and confirm the number of people and interest reports they can get in terms of ads.
3. Find high-converting pages and improve their SEO
A high SEO goal usually leads to more sales through content search. One of the easiest ways to do this is to increase the ranking of your most important pages.
Here’s how to do it:
- Go to Shopping> Search Console> Landing pages.
- Select an important goal and sort the table by rate variance.
- Exact keywords in positions from 3 to 10.
- Click the SERP button and compare your SEO performance to those that beat you.
4. Identifying Slow Loading Page Times:
The need to improve page load times is a problem that many SEO professionals often ignore. However, in addition to page load latency, which affects the user experience, page load speed has become an essential factor in search rankings.
That’s why I always recommend that if a company is investing time and money in search engine optimization and keyword rankings, don’t let them lose your old vision.
Google AMP (Accelerated Mobile Pages) provides a powerful browsing experience for people who visit your mobile site. You can view people’s links on your AMP pages. To do this, you need to add Google Analytics tracking. This can be done manually, so it’s best to pass it on to someone and show it what it looks like.
5. Create SEO-related goals in Google Analytics
After adding the tracking code, you can create goals in your Google Analytics account. For example, conversion goals allow you to set goals for the number of people who visit your website and those who buy something.
You can set conversion preferences by clicking the “targets” goal for the new administrator. Conversion goals occur when they see when someone sees a page and actively interacts with them, such as when filling out a form or purchasing a product. Setting these goals can track how much traffic your page generates and how many routes these visitors entered.
The Google Analytics Goals tool isn’t the only place where you can see conversion rates. Get an overview of desktop conversion rates compared to mobile devices.
If a user clicks on your website and cannot quickly find what you are looking for or does not match the content on your website, they can connect. This is called a jump. All websites have returning visitors, but it is important to note that this number is as small as possible.
6. Check your Keyword Targets:
The 6th point about Google Analytics for SEO is that research should not be done at the beginning of SEO programs. Instead, owners should review their keywords regularly to make sure they’re still the right keywords. As more and more companies expand their websites due to the coronavirus and traffic decreases until 2020, it looks like you have a new SERP competition in 2021.
Find out more about the current keyword status and where your ranking method is coming from. Maybe your target keywords have become more competitive, or other companies have ruined the first page of custom search results for keywords that previously dominated your URL. Perhaps it’s time to go a different route and find specific key phrases to attract more status, mobility, or conversion.
It is also possible that some pages perform better than expected or that your site is indexed for search queries that lead to better conversions for your site. If so, focus on improving the performance of those pages through examples of creating web links, optimizing the page, converting calls, and making better internal links.
Understanding which keywords are most helpful and least profitable for your brand is the first step to improving your SEO strategy in 2021. Identifying the best pages on your website and taking advantage of their traffic is key to improving your website’s performance.
7. Audit your Backlink Profile More Often
A URL backlink profile says a lot about SEO guidelines outside of website backlinks. Website owners who can’t research backlinks about quality, text content, and relevancy are trying to increase the authority of their websites in search engines. Google ranks sites that other websites and Internet users trust. One of the best ways to see fast SEO results is to focus on the background.
If you don’t monitor regular backlinks, your affiliate network may be filled with ‘poisonous or spammy links from low-quality websites. Use an SEO tool like our Backlink Analyzer to identify these new trending links and find banned articles. These hyperlinks cannot be removed from websites, but the opt-out file tells Google not to include them in the ranking algorithm.
Not all backlinks are created equal. Websites with better management and SEO skills will have a more significant impact. Quarterly backlinks help you stay updated with your new links and make sure they still work for you, not against you.
8. Set Up Custom Alerts for Changes in Traffic
Analyzing the daily movement of traffic with Google Analytics can be difficult for other activities. The easiest way to stay up to date with new developments is to set up Google Analytics indicators if your traffic flow has changed significantly.
For example, if a recent update algorithm hits your site, you’ll be notified with an alert so you can cancel the process as soon as possible. It is possible.
That is, creating a bookmark will ensure that you don’t miss any significant changes to your website. Follow the steps below to set up a custom alert in Google Analytics to alert you to actions if there are substantial changes to your Google Analytics SEO reports.
9. Measure Engagement of Your Pages
Product growth is an insignificant indicator of SEO success. The percentage of visitors leave your site after seeing only one page and not interacting with your site.
While Google doesn’t consider the increase in visibility your analytics shows an essential factor, it feels how quickly a visitor jumps from a page by clicking the back button and returning to the search page.
Suppose a visitor doesn’t participate in your content and jumps in quickly, often because your page doesn’t answer their questions. If too many users upload your page quickly, it can affect your page’s search ranking in the long run.
With MonsterInsights, you can view your website’s content in your WordPress admin area. For example, in the summary reports, you can see the summary of metrics for your website. And if you want to see the rate jump for each page, check out the press release on MonsterInsights to see the most popular landing pages.
Using the information in these reports, you can find out which pages have the highest bounce rates and have difficulty improving their search engine rankings. You can try different methods to lower their rankings and improve your SEO performance.
10. Measure Mobile Friendliness
When measuring SEO performance, it is more important than ever to get your website up and running. In 2019, Google announced it would move for the first time. This means that your website’s traffic is used for indexing and ranking.
You can use Google Analytics to see how well your site is performing for users across different types of devices. To access the report in Google Analytics, go to Acquisition »Search Console» Tools.
You may find that mobile phones and tablets have higher click speeds. This means that people are more likely to click on your pages in search results if they use a mobile phone. This clearly shows that your cell phone plan is paying off.
You’ll also notice that mobile phones have a high pitch, so you can check if there’s a chance of improving things for mobile users.
11. Start A/B Testing your Optimizations:
To take your SEO strategy to the next level, you need to be careful about measuring the changes you make to your website and how they affect them. A / B surveys are a great way to slow down a site’s stabilization and determine if they’re getting a more vital link and a better user experience, search terms, placement terms, or scheduled sessions.
With A / B, you can customize many elements such as title tags, descriptions, in-website links, CTAs, fonts, and even colors. To pass an A / B search, you must define keywords and a healthy-suited environment to test two different pages. When crawling pages, be sure to use official tags so that Google doesn’t see another copy of the content and penalize your website.
SEO A / B testing is a more advanced SEO guide, so if you’re new to SEO, work with an SEO professional, vendor, or SEO agency before diving into your head. Then, using a tool like the LinkGraph GSC Dashboard, you’ll get daily updates for the best SEO results to measure how well your A / B testing is performing.
12. Manage your PPC spend with Google Analytics:
PPC, or pay per click, is a Google service that allows you to spend money on specific keywords that you know people will enter into Google when searching for your product/service. This way, you can appear higher in the rankings as a sponsored ad.
Depending on your advertising content, you may also appear on the side of other websites or Internet pages. To do this, you need to link your AdWords and Analytics accounts. Do this in the Product Link section of the Google Sponsored Link. Again, ensure you own the copyright rights and not the user rights for the website you are looking for in Google Analytics.
Log in to your Google Analytics account and select “Admin” in the second column of the admin menu, then “AdWords link.” Next, please select the desired AdWords account and click on it.
Final Thoughts on How to Use Google Analytics for SEO Performance Improvement:
One of the most challenging aspects of being an SEO professional is effectively describing the value you bring to your business. Of course, it is easy for an SEO to show another SEO how to improve its performance. Still, the operation and maintenance of a business need to compare its performance with that of a customer or boss in terms of traffic and revenue.
If the client does not understand what they are writing for their company, they will write immediately.
Pay attention to what metrics resonate with your client or boss and find a creative way to represent this data in your monthly SEO reports. For extra brownie points, when clients or bosses have shared access to the Analytics, I always make a point to walk them through the custom dashboards showing them precisely what each widget is tracking and why it’s essential to measure.
Educating customers about your activity will help them evaluate the value they offer to your company and see you as an asset to your future goals.
This article is written by John, a content marketer, and freelance writer.