10 Must-Have Tools for Bloggers/Online Businesses in 2023

Why do any brand, agency, online business, or blogger need tools to run and grow their website?

In the digital world, automation and technology are an integral part of any business. Choosing the right automation software and tools can give J-curve growth to your brand. You not only take the correct measure but also follow the path of continuous improvement. 

But there are thousands of tools in the market today. Beginners, bloggers, and small enterprises often get confused that which are the best tools for them that can help in the growth of their business from day 1. So, to help you out, we have tested, checked, and brought forward the Best 10 Must-Have Tools for bloggers and online businesses

10 Best and Essential Tools for Bloggers To Skyrocket Site’s Growth

Here is the list of 10 important tools that will help your business to start from scratch and then help it sustain and scale in the super-competitive market. 

1. Bluehost or WPX: Best Hosting for Your Site

Every online business needs a domain and hosting. There are more than 12000 hosting service providers in the world. But not all are good. 

Some of them are a complete waste of money, time, and other resources. A wrong hosting service not only dumps your money but lands your business into a ZOMBIE land. 

We have used almost 10 best web hosting services recommended by thousands of global marketing experts out of which we found Bluehost and WPX hosting are the best. 

For beginners, startups, or basic websites that do not have huge traffic, Bluehost hosting is the cheapest and best web hosting provider in the world. Bluehost also gives you a free domain and CDN. (Read a complete review on Bluehost)

Those sites which are heavy and drive tons of traffic, WPX hosting is the most affordable and fastest hosting. You must understand one thing, that most expensive hosting does not mean great service. 

Selecting the best hosting is the first and foremost tool for bloggers and online business that one needs to consider.

2. Astra or Genesis: Best Theme for your Blog/Site

Does the website theme affect SEO ranking and traffic on your site? 

The answer is YES! 

Your website theme affects your site’s ranking, traffic, user experience, loading time, session time, bounce rate, and even conversions. One of the reasons is responsiveness. Your theme should have the ability to optimize your website on mobile and should allow you to customize the pages differently for desktop, tablet, and mobile.

So, you should not make the mistake of choosing the wrong or free theme. 

Note**: Most beginners think that we can start with a free theme (and even some agencies use the cracked version of the theme for your website), so this is important that you can start with the best theme.

“Better the quality, longer it works!”- this saying is for every type of product and business!!

Your business will fail miserably if you are using a bad-quality theme or cracked version. Also, there are high chance that Google can permanently block your website if you are using spammy or shady themes. 

There are millions of free and paid themes in the market and choosing the right one is a very irritating task. Even I have changed my site’s theme thrice (cracked version, free theme, paid theme) and after proper research finally chose the Astra theme. (and guess what! ..we have seen the difference). (Read a complete review on Astra theme)

Genesis theme for websites is equally good. I recommend both themes: Astra and Genesis for your site no matter your business is a beginner, intermediate, enterprise, or high-traffic site. Both these themes are good to go and are the best tools for bloggers and online businesses. Once created, you will never require to shift to other themes.

3. WordPress: Free and Best CMS 

Every website needs a content management software that can create, upload, and publish content on the web. 

Out of many CMS like WordPress, Wix, Drupal, Joomla, etc; WordPress is the best CMS with the highest number of trusted users. Like millions of website owners, even my website is on WordPress. It is a very flexible, 100% customizable, well-updated CMS for publishers and online business owners

WordPress has a drag-and-drop block editor with over 50,000 WordPress plugins and 30,000 WordPress themes.

4. Rank Math: Best SEO Plugin

Without SEO, you can not even imagine the future of your website. Search engine optimization (SEO) helps you to be visible on search engines like Google, Yahoo, and Bing. SEO brings relevant traffic, qualified leads, and then sales for your online site. It also increases brand visibility and helps your business to grow and run. 

Rank Math is the best SEO Plugin (Best SEO Tools for Bloggers and Online Businesses) for your WordPress website (Yoast can also be considered, but you must read Yoast vs Rank Math comparison for better decisions). The built-in tools allow you to create an XML sitemap, markup your pages for rich schema, optimize the content for on-page and local SEO, WooCommerce SEO, and more.

5. Semrush: All-in-One SEO, PPC, SMM & Content Marketing Tool

Buying a domain and hosting, and creating a website on a premium theme is not enough for your business. The real work starts after that. 

Because it’s a primary setup that all business needs. 

To grow and run your business, you need to market and sell your product or services. 

To accomplish that, you do keyword research, content creation, content marketing, SEO, paid advertising, email marketing, influencer marketing, social media marketing, and brand building.

Since you and your team have too many things to do, so all these tasks can not be done manually. Today’s business future is in the hands of technology where you bring automation into the sales and marketing process. 

Most brands start using more than 10 sales and marketing tools to achieve these objectives. 

But Semrush is an all-in-one content marketing toolkit that offers a one-stop solution for all your business requirements. As a marketing and advertising agency, I’ve also spent thousands of dollars on many tools for different activities like Keyword Research, Link Building, etc). But now SEMRUSH is effectively doing all the tasks and saving a huge amount of money. (Read a complete review of Semrush).

We are highly satisfied with Semrush. So, for you, we offer you an exclusive 14-Day free trial for Semrush Pro. I recommend you to at least try once! You’ll find productivity and growth in your business. (Know Semrush Features by clicking here)

6. Leadpages or Unbounce: Best Landing Page Builder

To make a profit is the ultimate goal of any business.  For that brand spends heavily on SEO, PPC, email marketing, social media marketing, or influencer marketing. But without having qualified data or leads, any business is a big failure. 

To achieve profitability, you need to describe your marketing and sales funnel that starts from audience reach, click, action, and then conversions. 

So, if you want more qualified leads and a high conversion rate, you need highly effective landing pages, pop-ups, and sticky bars on your PPC landing pages, or web pages.

Similarly, like others, there are hundreds of landing page builder software, but out of them Leadpages and Unbounce are the best tools for bloggers and online businesses to choose from. (Here’s an in-depth comparison of Leadpages and Unbounce)

If you are a beginner, startup, digital marketer, blogger, or publisher then Leadpages is the best landing page builder software. 

If you are a medium or big enterprise, media house, or global publisher or brand then Unbounce is the best landing page builder software.  

7. AWeber: Free and Best Email Marketing Software

Email marketing is the most effective marketing channel and is highly popular for every type of business like B2B, B2C, or B2G. 

AWeber is the best email marketing software and tool for bloggers and online businesses that automate the entire email marketing task. It is super powerful email marketing software and tools that can skyrocket your business revenue. (Read a complete review on AWeber) 

With the help of email software, you can build your email list, design emails, and send them to your users. We have also compared the best email marketing software and tool, out of which AWeber is the most recommended by experts and even the best-affordable tool for all your business marketing needs. It is a very user-friendly and powerful tool to accomplish all your email marketing tasks. 

8. Grammarly: Best Content Writing and Plagiarism Checker Tool

Any content writer, marketer, blogger, or publisher can ruin their brand image if the content writing has flaws such as spelling errors, grammatical errors, or plagiarism. Millions of users trust Grammarly and its smart AI editor. 

Powered by highly efficient AI, Grammarly not only corrects spelling errors, and grammatical errors and highlights plagiarism but also recommends you the phrases, word choices, and tone of the content. 

9. HubSpot: Best Sales and Marketing CRM

Automation is the future of sales and marketing. In a highly competitive market, managing the sales force and customer queries are not easy. So, you need a CRM that can take good care of all your sales activities. 

There are 2 best and globally recognized sales and marketing CRM. First is HubSpot and second is Salesforce. 

HubSpot handles the complete sales process from lead management and cross-channel tracking of customer interactions. HubSpot CRM is highly efficient with AI assistance, deeper prospect insights, and high-end automation.

Salesforce CRM is also a very powerful and highly popular CRM used by medium and big enterprises. It offers a customizable CRM app with deep, well-developed tools for sales processes and team collaboration and many integrations. 

Salesforce has a robust system that allows sales managers and sales teams to build up very complex task management systems. You can automate, manage and execute the entire sales process of thousands of employees with ZERO hustle. 

10. Adobe and Visme: Best Video and Infographic Creation Tool

Various studies show that video is the future of content marketing. People are consuming more than any other form of content. That is why the whole video industry is increasing rapidly. Be it YouTube, NetFlix, Amazon Prime, or TikTok, all have grown at a magnificent rate. 

So, you too can not underestimate or ignore the power of video marketing. Video content has phenomenal reach, engagement, and shares. People not only watch the videos but also make their buying decision. 

To produce quality videos, you will need all-in-one video creation software. For that Adobe Premiere Pro is the best and highly premium video editing software. You can create advertising campaigns, and film with Adobe software and tools. It is an industry-leading video editing software and tool. (Know the other video editing software and tools)

Apart from video, even if you are publishing great content but it has no visual effect such as creatives, graphs, bars, charts, and infographics then you can not get more engagement, backlinks, social tractions, and shares. 

To create any type of visual such as infographics, GIFs, creatives, pictorial presentations of bars and graphs, and charts; Visme is the best infographic software and tools for bloggers, online businesses, enterprises, freelancers, agencies, etc. You can also choose Canva as an alternative to Visme. But Visme has more features, 100% customized templates, a simple drag-and-drop editor, and many more things. Even beginners can create amazing infographics without having design skills. (Know the other infographic creation tools)

Conclusion on Essential Marketing Tools for Bloggers and Online Business

I hope you enjoyed reading this post on essential marketing toolkits that every blogger/business should have. 

So, those who are planning to start a website can consider hosting and a free domain from Bluehost hosting service provider. And those who already have the website and are trying hard to get traffic and leads must start with SEO, PPC, email marketing, and social media marketing. 

For SEO, PPC, and social media marketing you need only one toolkit, i.e., SEMRUSH. For landing page creation you can choose either Leadpages or Unbounce landing page builder. 

For email marketing, AWeber is the best and most affordable email service provider. 

If your company is more into sales who are having hundreds or thousands of employees then CRM software like HubSpot and Salesforce is the best. You can choose any of them. 

If you are more into creating visual content then choose Adobe for video creation and Visme for infographics.

FAQs About Most Important Tools for Bloggers/Online Business